Tune Talk bags silver at the Marketing Media Awards 2024
A proud moment for Tune Talk!
We’re thrilled to announce that our Ujian Raya campaign has bagged the Silver award in Excellence in Media Strategy at the Marketing Magazine’s Awards! This win is a testament to the hard work, creativity, and dedication of our team.
Ujian Raya was a campaign close to our hearts, marking a shift from our usual long-form video content to a TikTok-style miniseries with a fresh approach. Released weekly during the month of Ramadan, the series featured four episodes, each capturing a unique “Ujian” or “test,” symbolizing the trials and tribulations Muslims experience during fasting—particularly the profound challenge of coping with the loss of a loved one.
Through these stories, we hoped to resonate with our audience on a deeper level, combining a new format with heartfelt themes.
If you haven’t seen the series, head over to our TikTok and experience it for yourself! This is just the beginning of our journey to bring more meaningful, innovative campaigns to life. 🚀
